Peter Semple is the Chief Brand Officer at Depop. Having joined in 2019, Peter leads Depop’s global brand organisation, ensuring Depop’s global efforts drive cultural influence at scale while making secondhand fashion the most credible and viable choice for shopping new.
Prior to Depop, Peter spent seven years leading product and marketing innovation projects at Google's Creative Lab in New York and London, working across existing Google products and emergent technologies. He has also worked in creative agencies on big consumer brands including Converse, Nike, O2 and Coca-Cola.
In his spare time, Peter has launched a couple of personal fashion projects and is obsessive about music, technology, design, youth culture and sneakers (he has collected them for 20 years).
Peter lives in London with his wife, two children and his dog Midnight.