New York, NY – December 12, 2024 Depop, the global peer-to-peer fashion marketplace, in collaboration with EDITED, the the world's leading AI-driven retail intelligence platform, has released the 2025 Fashion Trends Report, highlighting the cultural and sartorial shift towards "The New Fundamentals." 

Depop and Cash App have partnered with Olympic Medalist Sha’Carri Richardson to launch an exciting new campaign aimed at empowering the creative entrepreneurs who are redefining the future of fashion. Titled Your POV, Your Power, the social campaign celebrates the intersection of self-expression, financial freedom, and the entrepreneurial spirit of Depop sellers, showing how personal style and creativity can fuel individuality and financial success. 

Depop has announced an exclusive Shop Drop with Eckhaus Latta, offering our community the chance to shop a curated collection of the label’s iconic archive, previously unreleased designs, and select pieces seen at the brand’s September NYFW showcase.

  • New data from Depop uncovers the seasonal fashion items with the highest estimated environmental impact when bought secondhand on Depop vs new

  • Leather jackets top the list, saving over 140 lbs CO2e when bought secondhand on Depop, equivalent to the carbon footprint of an iPhone¹

  • Typical fall and winter items like jackets, boots and jeans command an average water saving almost 3 times higher than summer items 

Depop is rolling out a new description generation feature, using image recognition and generative AI technology to accelerate the resale listing process. The feature allows users to create a listing description and populate item attributes, including category, colour, sub-category and brand, by uploading just one photo. 

Depop is on a mission to make fashion circular. And impact is at the heart of what we do, and how we operate. Our community helps extend the life of millions of garments every year, reducing waste and slowing the consumption of new. 

Circular fashion marketplace Depop has launched a new brand campaign aimed at showcasing the breadth and diversity of fashion on the platform, and inspiring a broad audience to be part of the circular fashion economy. 

Depop, the community-powered marketplace for secondhand fashion, is removing its 10% selling fee for users based in the United States. Sellers listing items on the platform will receive more cash in their pocket from each sale from today onwards with the removal of the selling fee for all new listings. The move is designed to empower Depop’s growing community to earn more from their wardrobes, offer improved value and choice for buyers, and encourage a wider audience to try selling, and join the secondhand revolution. 

Today, TIME reveals the fourth-annual TIME100 Most Influential Companies list, highlighting companies making an extraordinary impact around the world. The list, which features the world’s most innovative companies, highlights the role of the Depop community in advancing and promoting circular fashion.

Ahead of Festival Season, Depop reveals the hottest trends and most searched-for secondhand pieces on the platform, to take you from the office to the fields of Glasto without costing your wallet, or the planet.