Sonia Biddle

Interim Chief Product Officer and Marketing Lead

Sonia Biddle is the Interim Chief Product Officer at Depop, where she leads the teams shaping the future of resale and sets the product vision that drives both business growth and community impact.
Sonia is also serving as the Interim Marketing Leader, overseeing the brand and marketing teams to elevate Depop’s brand presence and drive the global adoption of secondhand fashion.
Prior to joining Depop in 2022, Sonia spent 12 years at Etsy, where she led high-impact product initiatives, including scaling Etsy’s mobile app ecosystem. It was during this time, while building for mobile-first commerce, that she developed a keen appreciation for Depop’s native-first approach and community-driven model.
Sonia is the Executive Sponsor of Depop’s Queer Employee Resource Group, championing inclusion and representation across the company. Beyond Depop, she’s an active angel investor and product advisor, with a focus on women-led startups. She’s a passionate live music fan who will cross continents for a great gig, and lives in Austin, TX with her husband, son and dog.