Today HURR, Europe’s leading wardrobe rental platform arrives exclusively on Depop, the community-powered marketplace app to buy and sell unique fashion. Aligned in their mission to power the circular economy and to promote more mindful fashion consumption, now HURR joins Depop to offer both of their communities a chance to own some of HURR’s most popular rental items.
‘The Loop’ by HURR collection features a selection of the most coveted pre-rented styles, available with up to 80% off - all now ready to find a new home amongst Depop’s community of over 30 million sustainable fashion enthusiasts. The rental to resale journey is the next step in the circular fashion loop, significantly extending the lifespan of previously rented items and contributing to a more responsible future of fashion.
“We’re excited to be the first resale platform that HURR has partnered with on the next step of their circular journey. Both resale and rental have a role to play in reshaping fashion consumption and making the industry more circular. Plus, reselling on Depop is not the end of the story - often it’s just the beginning. We believe in helping to keep items in circulation as long as possible, keeping clothes that already exist passing from person to person. At Depop, we want to be able to give people opportunities to dress differently everyday with unique fashion, but a smaller footprint. That’s the future of fashion.” - Justine Porterie, Head of Sustainability, Depop
Each piece in ‘The Loop’ by HURR collection has been rented, worn and loved at least 20 times. Launching today, the first drop features 100 pre-rented designer items discounted up to 80% including dresses, skirts and co-ords from labels such as Stine Goya, Rixo, Keepsake and Art Dealer plus bags from BY FAR.
“We’re incredibly excited to partner with Depop to launch an exclusive collection of pre-loved designer items. The Loop by HURR helps ensure clothes are kept out of landfill and find a second life through resale. With thousands of styles to choose from, including some of HURR’s most rented looks ever, the collaboration will help further extend the lifespan of each of these items and continue to drive a more sustainable future of fashion.” - Victoria Prew, CEO, HURR
Shop the collection now, exclusively at HURR’s depop shop @hurr.
About Depop Depop is the community-powered fashion marketplace to buy and sell unique fashion, with over 30 million registered users in more than 150 countries. Depop is a place for anyone to discover and celebrate their style on their own terms, and to feel good about their fashion choices by extending the lives of millions of garments. The company was founded in 2011 and is headquartered in London with offices in Manchester, New York, Los Angeles and Sydney. Depop has approximately 400 employees dedicated to its mission of building the world’s most diverse progressive home of fashion, that’s kinder on the planet and kinder to people. In 2021, Depop became a wholly-owned subsidiary of Etsy - the global marketplace for unique and creative goods - and continues to operate as a standalone company.
About HURR HURR is Europe’s leading wardrobe rental platform, deemed the ‘Airbnb of Fashion’ by Forbes in 2019. Headquartered in London, HURR is changing the behaviours of fashion-lovers everywhere, giving lenders the chance to monetise their pieces and renters the opportunity to access high-quality fashion at a fraction of the retail price. Operating both a peer-to-peer and managed stock model, HURR currently carries over £3m worth of inventory, has a growing list of 65 brand partners and is the only multi-channel rental platform in the UK, with a website, app, and bricks-and-mortar presence in Selfridges London and Manchester. As part of its mission to power the new circular economy, HURR has built proprietary technology and a state-of-the-art wet-cleaning operation to ensure sustainability is considered at every step of the rental process.