Depop is rolling out a new description generation feature, using image recognition and generative AI technology to accelerate the resale listing process. The feature allows users to create a listing description and populate item attributes, including category, colour, sub-category and brand, by uploading just one photo.
The description generation feature has been designed to be authentic to the unique, colloquial tone of the Depop community, incorporating relevant hashtags and embodying the distinctive way inventory is described and represented by sellers on the marketplace.
To use the feature, sellers can upload an image of an item using the selling button and hit ‘Generate Description’. They can then use, adjust or remove the description as required. The feature is available to all users in English-speaking countries, including the US, UK, Australia, Canada and Ireland.
The new feature sits alongside a suite of wider AI and machine-learning driven enhancements to the Depop experience over the past year. For sellers, predictive recommendations and pricing guidance driven by fine-tuned language and vision models have helped accelerate the listing process. For buyers, enhancements to search and algorithmic personalisation have helped to better identify relevant emerging trends and communities, surfacing tailored recommendations to match shoppers more quickly with the perfect item.
Rafe Colburn, Chief Product and Technology Officer at Depop said: “We know that writing a description for an item in a blank text box can be a time-consuming part of listing, for both new and regular Depop users. Adding intelligent, automated descriptions provides inspiration to speed up and simplify the process, meaning our community can list more, sell more and earn more while contributing to a more circular fashion economy.”
“This feature has resonated well with our community in testing, with almost half of listers trying it out. Taken together, these wider enhancements to the selling process should make it easier and quicker than ever to give fashion items that already exist a second life.”