‘Every Day is Earth Day’ captures the environmental impact of shopping secondhand on Depop

By Depop
12 Dec 2023

This April, Depop will launch ‘Every Day is Earth Day’, a new campaign in celebration of Earth Month 2024. 

‘Every Day is Earth Day’ will provide buyers and sellers a personalised reveal of the positive environmental impact of their fashion choices on Depop. This includes the amount of greenhouse gas emissions they’ve avoided on average, by buying and selling secondhand items, rather than brand new ones.

For the first time, Depop will also share the positive environmental impact that our community as a whole has contributed. Together, Depop buyers and sellers have avoided an estimated more than 300,000* tonnes of greenhouse gas emissions over the last three years alone. That’s the equivalent of driving around Earth more than 30,000 times. 

‘Every Day is Earth Day’ will be available as a personalised campaign in-app and via email. It aims to celebrate the contribution of Depop’s buyers and sellers in making fashion circular. Depop has also published the environmental impact measurement methodology - you can read more about it here

*Disclaimer: Environmental impact measurement methodology

We estimated the greenhouse gas emissions (carbon dioxide equivalent) savings based on a calculation of the greenhouse gas emissions avoided from secondhand purchases on Depop since 2021, compared to brand new purchases. The categories included are bottoms, tops, shoes, outerwear and dresses - across Australia, UK and USA. We used the average category weight per item and excluded non-comparable stages of the product life cycle such as assembly, retail, distribution, use and disposal. See our methodology.

We then estimated the equivalent impact in miles of driving. With the user personalised impact card, for US Depop users we based the miles driven by car on an average US gasoline-powered passenger vehicle (source), while for UK and AU Depop users we based miles driven by car on an average UK petrol car (source). For the total emissions, equivalent to 'driving around Earth more than 30,000 times' is based on an average US gasoline-powered passenger vehicle (source) and Earth’s circumference as 24,898 miles.