adidas Originals and Depop, the community-powered marketplace app to buy and sell unique fashion, announce a collaboration that reimagines the classic Stan Smith silhouette for the next generation, on a journey to End Plastic Waste.
Marking the beginning of a new journey for Stan Smith, adidas Originals has committed one of its longest standing and most successful silhouettes to creating a more sustainable future. Stan Smith is now part of adidas’ commitment to end plastic waste by reinventing with a high-performance PRIMEGREEN upper, made responsibly, using recycled materials. The adidas Originals x Depop partnership ushers in this new era by championing creativity and harnessing the collaborative energy of the Depop community, using the iconic Stan Smith as an experimental canvas.
‘At Depop, we want to make conscious fashion consumption both accessible and exciting’ says Peter Semple, Chief Brand Officer at Depop. ‘By collaborating with incredible partners like adidas - and by bringing together creatives from the Depop Community, amazing adidas partners and one of the most iconic sneaker silhouettes of all time - we can reach and inspire more people to think about different, better fashion options that are kinder to the planet.’
To celebrate this partnership, three Depop designers have been paired up with partners from the adidas family to rework and restyle classic secondhand adidas apparel. The three creative pairings are; Sam Nowell (@samnowellstudios) working alongside designer and master upcycler Paolina Russo, Sarah Robinson (@sarah_o_robinson) paired with champion British 400m athlete Laviai Nielsen, and Soph Tresadern (@stresadern), who is linked up with the members of Easy Life to create a five piece range inspired by the band’s unique style. The result is a collection of one-off, one-of-a-kind garments, all designed to be worn with (and hero) the new adidas Stan Smith.
In addition to these three creative pairings, 40 Depop sellers have been enlisted to customise a pair of adidas Stan Smith sneakers, each bringing their own personal vision to the iconic shoe. Priced at £75, 100% of the sales from these customised Stan Smith’s will be donated to a charitable cause chosen by each seller, as sold via their Depop shops.
All adidas Originals x Depop pieces are only available on Depop. Find them now on the Depop app and Depop.com.