Changing fashion isn’t hard. It’s as simple as changing the way we shop. Keeping clothes that already exist passing from person to person. Keeping the stories, the culture, the value, the designs, moving for as long as possible.
It’s simple. And it’s massive too. Because it slows the demand for new new. It preserves the environment, creates new connections, new ideas, new hope, new action, new methods to make and experience the clothes that we wrap our bodies in.
Fashion is a global language – no matter where we are, our clothes always tell a story about who we are – and like language, fashion is constantly changing. It’s time to make this language more than it has been. To let go of what isn’t working and create something with more vibrance, more opportunities, more hope, more care–––something that reflects the way we want to value each other and our home.
The good news is that it’s already happening. Our role is to build the tools and inspiration, and to ensure we’re giving representation to the people making these changes.
Together, we’re shaping a new fashion system. One that’s kinder to people and kinder to the planet.
This is fashion for a better future.