Depop, the fashion resale marketplace beloved by style-obsessed shoppers and sellers, will be popping-up at the Governors Ball Music Festival (June 5–7, Flushing Meadows Corona Park) as an Official Festival Partner. From a multi-level onsite lounge to AI-powered virtual try-ons to subway takeovers across the city, Depop is showing up in New York this festival season in a bigger, bolder way than ever before.
The partnership marks a significant IRL investment for Depop as the brand deepens its commitment to meeting its community where culture happens - at the intersection of music, fashion, and self-expression.
THE DEPOP LOUNGE: YOUR FESTIVAL FASHION DESTINATION
At the heart of Depop's Gov Ball presence is The Depop Lounge, a 30x30 multi-level activation space positioned between the main stage and concessions - one of the highest-traffic locations on the festival grounds. Designed as an oasis for discovery, creativity, and community, the space offers festival-goers a place to take a break, capture content, and unlock exclusive experiences.
Inside, guests will find:
The Depop Closet: A curated selection of pieces sourced directly from the Depop marketplace, bringing the app's inventory to life IRL
Customization Stations: Live airbrushing on branded bandanas and custom tooth gem applications, tapping into the nostalgia and personalization trends dominating festival culture this season
The Dollar Grab ("Depopnomics" Booth): step inside the clear doorway and try to grab as many custom Depop "D" bucks as you can for a chance to win a piece sourced straight from the app
AI Virtual Try-On: an AI-powered mirror experience that lets festival-goers try on real Depop inventory in real time, with a seamless path to download the app, share on social, and shop the looks
Charging Stations and Lounge Seating: because surviving three days of festivals requires more than great style
FESTIVAL STYLE 2026: LET YOUR TASTE IN MUSIC DICTATE YOUR FIT
Depop's festival edit is built around a simple truth: your music taste is your style identity. For the Gov Ball x Depop collection, the brand has curated six genre-driven edits - available now in-app - each translating a music scene into a complete, shoppable look sourced from real sellers on the platform.
Pop: Sequin mini skirts, metallic crop tops, and thigh-high boots. This edit leans all the way into main-stage maximalism - high-shine, high-impact, and entirely sourced secondhand.
Hip-Hop + R&B: Oversized graphic sweatshirts, wide-leg black denim, and chunky platform boots. The streetwear influence is strong here, with vintage and Y2K-era logo pieces leading the look.
Rock + Indie: Vintage band tees, pleated mini skirts, chain crossbody bags, and Converse high-tops. The thrift-store energy is real - and Depop is the best place to find the kind of worn-in band merch that can't be faked.
K-Pop: Ruffled micro skirts, baby tees, platform boots, charm necklaces, and shield sunglasses. Maximalist accessories and sweet-meets-edgy layering define this edit, with hair accessories and lace socks rounding out the look.
EDM: Ribbed tanks, pinstripe wide-leg trousers, wraparound shades, and sleek sneakers. Where the other edits go louder, this one leans into a cooler, more utilitarian energy — but the belt and sunnies bring the personality.
Country: Wavy-print camp shirts, distressed denim shorts, cowboy boots, fringe bags, and a black hat. The western revival shows no signs of slowing, and this is the edit that proves it.
Beyond the genre edits, shoppers can also browse by category, with Vintage Band T-Shirts, Denim Shorts, and Western Boots all featured as key festival staples. Every piece is available on Depop now, and the AI Try-On experience at the festival activation brings the edit to life in real time.
TAKING OVER NEW YORK CITY
Depop's Gov Ball presence extends well beyond the festival grounds. Starting in late May, Depop-branded Out-of-Home advertising went live across New York City's subway system - hitting the J/M/Z, 7, E/M/F, and R lines - ensuring that anyone making their way to Flushing Meadows this weekend encounters Depop en route.
The brand is also integrated into the festival experience before it even begins: Depop-branded inserts were included in Gov Ball's wristband mailers, sent to 58,000 attendees in May. Each insert features a QR code driving directly to a bespoke festival landing page on Depop.com and in-app, where fans can shop curated festival style edits ahead of the weekend.
About Depop
Depop is the community-powered circular fashion marketplace where people can buy, sell and discover desirable, affordable secondhand fashion. Together with its community of approximately 56 million registered users, Depop is on a mission to make fashion circular - encouraging more people to choose secondhand and extend the lives of their clothes, redefining fashion consumption. Founded in 2011, Depop is headquartered in London, with an office in New York, and has a team of approximately 500 employees.